Privacy Policy

Last updated: August 27, 2026

Riverfront Dental is committed to protecting the privacy and confidentiality of our patients, website visitors, and community members. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information and personal health information in accordance with applicable Canadian privacy laws, including Ontario’s Personal Health Information Protection Act, 2004 (PHIPA) and the federal Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable.

Scope of this Policy

This policy applies to information collected through this website, by phone, email, forms, and in connection with dental care provided at Riverfront Dental. Personal health information includes identifying information about an individual’s physical or oral health, health history, treatment, appointments, insurance, billing, and related records.

Information We Collect

We may collect contact details such as your name, phone number, email address, mailing address, appointment preferences, and messages submitted through our website or other communication channels. In a clinical setting, we may also collect information needed to provide dental care, maintain patient records, verify insurance coverage, process payments, and meet professional or legal obligations.

Our website may automatically collect limited technical information such as IP address, browser type, device information, pages visited, and referring website. This information helps us operate, secure, and improve the website.

How We Use Information

We use personal information and personal health information to respond to inquiries, schedule and manage appointments, provide dental services, communicate with patients, maintain records, process billing and insurance, improve our services, support website security, and comply with applicable laws, regulations, and professional standards.

Consent

By contacting Riverfront Dental, submitting information through this website, or receiving care from our clinic, you consent to the collection, use, and disclosure of information for the purposes described in this policy, unless you withdraw consent where permitted by law. Some uses or disclosures may be required or permitted without consent under PHIPA, PIPEDA, or other applicable laws.

Disclosure of Information

We do not sell patient information. We may disclose information only as reasonably necessary to provide care and operate the clinic, including to dental laboratories, specialists, insurers, payment processors, technology providers, professional advisors, regulatory authorities, or other parties where authorized or required by law. When service providers assist us, they are expected to protect information and use it only for the services they provide to Riverfront Dental.

Cross-Border Processing and Storage

Some of our third-party service providers, including website hosting, form, email, SMS, analytics, customer relationship management, security, or administrative technology providers, may process or store personal information or personal health information on servers located outside Canada, including in the United States. When information is processed or stored outside Canada, it may be subject to the laws of that jurisdiction, including lawful access requests by courts, governments, or regulatory authorities. We use service providers that are expected to protect information appropriately and to use it only for the services they provide to Riverfront Dental.

Safeguards

We use administrative, technical, and physical safeguards designed to protect personal information and personal health information against unauthorized access, use, disclosure, copying, modification, loss, or theft. No method of electronic transmission or storage is completely secure, but we take privacy and confidentiality seriously and limit access to information to those who need it for authorized purposes.

Data Retention

We retain personal information and personal health information only for as long as necessary for the purposes described in this policy, or as required by applicable laws, regulatory obligations, insurance, tax, professional standards, and dental record-keeping requirements.

• Clinical and personal health records: Dental records are retained in accordance with Ontario law and professional guidance from the Royal College of Dental Surgeons of Ontario. In general, patient records are kept for at least 10 years from the date of the last entry in the record. For minors, records are generally kept for at least 10 years after the patient reaches the age of majority.
• Website form submissions and inquiries: Information submitted through contact, appointment, or referral forms is retained as long as needed to respond to the inquiry, administer the request, maintain appropriate business records, and, where applicable, may be transferred into the patient record or clinic systems.
• Log and analytics data: Technical website data, analytics information, and security logs are retained for a limited period appropriate to operate, secure, troubleshoot, and improve the website, unless a longer period is required for security, legal, or administrative reasons.

Data Deletion and Disposal

When personal information or personal health information is no longer needed and no legal, regulatory, professional, or clinical record-keeping requirement applies, we take reasonable steps to securely delete, destroy, or anonymize it. Disposal methods are selected to protect confidentiality and reduce the risk of unauthorized access, use, or disclosure.

Your Rights: Access, Correction, and Deletion Requests

You may request access to, or correction of, your personal information or personal health information, subject to limited exceptions under applicable law. You may also ask us to delete information where deletion is legally and professionally permitted; however, clinical records and certain business or legal records may need to be retained for required periods. To help protect privacy, we may need to verify your identity before responding to a request.

Cookies, Analytics, and Third-Party Links

This website may use cookies, analytics, embedded tools, or similar technologies to support site functionality, measure performance, and improve user experience. You can adjust your browser settings to refuse or delete cookies, although some website features may not function as intended.

Our website may link to third-party websites or services that are not operated by Riverfront Dental. We are not responsible for the privacy practices, content, or security of those third-party sites, and encourage you to review their privacy policies.

Email and Online Communications

Please avoid sending sensitive health information by unsecured email or website forms unless you are comfortable with the risks of electronic communication. If you contact us electronically, we may respond using the contact information you provide.

Privacy Questions or Concerns

If you have questions about this Privacy Policy, wish to request access, correction, or deletion where permitted, or have a privacy concern, please contact Riverfront Dental at [email protected] or by phone at (519) 621-2111.

If your concern is not resolved, you may contact the Office of the Information and Privacy Commissioner of Ontario for PHIPA-related matters or the Office of the Privacy Commissioner of Canada for PIPEDA-related matters, as applicable.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised last updated date.